Lol. This is from less than a year ago: https://atozsports.com/college-football/texas-longhorns-news/usc-arkansas-adding-corporate-logos-to-their-field-but-dont-expect-texas-to-cash-in-after-ncaa-rule-change/
USC, Arkansas adding corporate logos to their field, but don't expect Texas to cash in
From the sound of Del Conte’s remarks, it’ll be a while before the Longhorns put logos on the field at Royal-Memorial Stadium. Maybe never. “Anyone who knows me knows I’m a traditionalist. We haven’t contemplated any of that,” Del Conte told A to Z Sports on Thursday.
Texas, arguably the most financially successful athletic department in America, doesn’t need money. The football program alone generated $183 million during the 2022-23 fiscal year, according to figures obtained by USA Today. Putting logos on the field or the UT uniform might be more trouble than it’s worth.
Texas would have a hard time selling a corporate sponsorship to the field. The Longhorns currently play on Earl Campbell-Ricky Williams Field at Royal-Memorial Stadium. It’s hard to imagine UT pushing its two Heisman Trophy winners aside for a business name. The field was renamed in Campbell and Williams’ honor in 2020. Previously, it was called Joe Jamail Field in honor of one of UT’s biggest donors, who died in 2015. Frankly, it’s hard to envision Texas putting any sort of corporate logo on anything associated with its football stadium, field or program.
Then again, anything is possible for the right price.