The problem if they go full in with Amazon is exposure. Yes, they’ll have more availability nationwide on Amazon than they have with the P12Network but that is they only positive.
On Amazon fewer casual fans will actually tune in on Saturdays, especially when you take out USC/UCLA. Yeah, the PAC fans will watch but they don’t support their teams anywhere near SEC/B1G or even B12 level. The PAC12 after dark (and getting to hide their shit games in the P12N really boosted their avg viewership numbers and without those and being relegated to a streaming service, guess how the next round of PAC TV negotiations will go?
The only way this model will work is if they absolutely surpass the B12/ACC in revenue, not barely beat out but significantly surpass them and establish themselves as a clear #3, otherwise this doesn’t make sense to trade eyeballs for just a few dollars more.
That’s the reason we haven’t heard a peep out of the PAC12. They have to come up with a number that better than the B12 (Amazon), and keep their conference relevant and in the public eye (ESPN). They don’t have both currently, and with FOX sitting this one out, their only hope is NBC or CBS which seems like long shots at best (NBC just added the B1G to its CFB lineup that historically only included ND, and CBS just traded SEC for B1G and has never really been a major player past their single game of the week).
The Big 12 just needs to sit back and wait. Arizona will likely be calling them up as soon as these negotiations end.