Last December, he took over one of the worst programs (or maybe the worst) in D1 over the last 5 years. Since then,
Colorado season tickets were sold out in the spring BEFORE the season. The last time this happened at Colorado was, well, never!
He has managed to sign or transfer over a large number of highly-recruited players to his program
He has changed the way people will use social media to attract talent forever
He has brought in some pretty respected assistant coaches and he's smart enough to let them do what they do best.
He has created a momentum that has the alums, players, and students really excited
Yes, he merchandises his personal brand, like many coaches do. He's just better at it.
If this is the price of him being a diva, then I would gladly pay for that at UT, where we continue to stumble through a decade-plus of incredible mediocre to downright awful football. End-times Mack, Strong, Herman and now Sark. I'd take the Deion show any day of the week over that lot.