It is a natural progression. This was unthinkable up until the time when these athletic departments are all suddenly on the hook to start paying players while operating at a deficit or break even. Why do you think Private Equity has suddenly and stupidly become an option? The CFP and major bowls represent one of the few options for additional revenue to the schools that haven't been tapped. In the arms race, it will cost more and more money to maintain top rosters and make it into that field. It is only a matter of time before tOSU, Bama, Georgia, Oregon, Texas, etc start looking around and wondering why they have to split their playoff and bowl money with Mississippi State, Purdue, and Rutgers.
I was a year ahead of saying that playoff expansion was going to ultimately kill conference title games. I expect conference culling will be the next step, especially if networks start to get behind the idea of any type of a super league. The P12 blew apart because TV networks did not believe that schools like Washington State, Oregon State, and Cal deserved premium revenue to air their games just because they were in conference. They weren't wrong. In the next round of TV negotiations, they will be looking to drive down revenue outlays to conferences due to the money they are spending on the playoffs. That will put pressure on the pot of money going to each school, and in the absence of growth, there will be cuts to keep the top teams whole.
But you go ahead and bet on status quo. It worked out great for George Kliavkoff.