Ever since the USGP came to COTA, I've been just skipping the UT game and staying at the track all day. If UT is playing they'll typically have it on TV in Velocity Lounge, the hospitality tents, the biergarten TVs, etc.
I spent the afternoon of our OT loss to Oklahoma State at the biergarten with a bunch of rowdy ozzies who were doing a bachelor party/walkabout, and the USGP was part of their itinerary (they were headed to Vegas on the following Monday). They were getting really into our game just because WE were into the game, and when it went into OT they were losing their minds and buying rounds of drinks for everyone. But then the game abruptly ended when we fumbled or threw an INT or some other stupid failure, and they were stunned. They were like, "wait, that's it? It can go into OT, and then just be... OVER?" I said, "yup." But we still drank a lot more beer with them and then wandered out to the esses for qualy I think.