Sark doesn't want to lead a recruitment with money talk. He's going to focus on fit - for both sides - talk about development (keeping the main thing the main thing to maximize a player's long term financial success), 40 year decision not a 3-4 year one (4ever Texas, TexasExes), yet still highlight commercial NIL deals his players have sealed, talk about the way NFL teams have cap slot values for each position and how Texas is no different, etc.
Brandon Harris and his team probably delves deeper into how they see a particular recruit slotting in with NIL and get even more in the weeds with any player agent later if everything else seems like a mutual fit.
Finally, existing players themselves are made available to discuss with parents and recruits how the program really works, so the recruits are going to see and hear for themselves how Texas is doing with respect to setting the players up for success on and off the field and how well they are following through on any promises/deals negotiated from their recruiting process.