You gotta admire the confidence of sociopaths.
Me, as a normal, sane person might think about ways to make myself look/seem more professional and in charge. Thinking about wearing black turtlenecks so I seem more like Steve Jobs? The first thing that would go through my brain is "No, dummy. They'll see right through that shit. You'll look ridiculous and people will laugh at you." Changing my voice? "No, you fucking idiot. That will never work!" This gal just says fuck it, rolls with it, and people actually buy that shit.
Not to mention the absolute balls of having no way to actually deliver on what you're promising and bilking a bunch of rich and powerful people out of hundreds of millions of dollars. Bald face lying to people like Warren Buffet, Henry Kissinger, etc.? I'd have never had the stones to get the damn thing off the ground, much less getting it to a point where I had all these ultra-rich dumbfucks begging to give me all their money. Of course, I'd also not be looking at 20 years in prison for fraud.