Going back 10 years, OU's never had more than 5 top-100 players in a class (247 composite). In OU got only 2 top-100 players 5 times and only 1 in 2016. I use top-100 as a metric instead of stars because star rankings appear to be inflating over the last 3-4 years.
So far, OU has 7 top-100 players committed this year. They're projected to add an 8th tonight (Vickers) and have a shot to add more (Bowen?, Renaud?, Akana?, Hicks?). They've won high profile recruitments that they'd never be a part of in the past (eg, LeBlanc and Carter out of FL) and taken lower ranked players who have gained acclaim over the summer (eg, Adebawore, Spencer).
Part of this is Venables connections in the SE and his earned reputation as a defensive coach, and part of it will be OU's expanded recruiting infrastructure. I'm still puzzled as to how they're doing this with limited NIL.
My only complaints at this point are CB and RB recruiting, two positions where recruiting rankings translate well. It seems like OU's in on a bunch of high profile safeties (Vickers, Bowen, Yaites and McCarty will be a safety too). Wagoner is their only true CB projection. Apparently Vickers is going to tried at CB first, but Bama wanted him at safety, not CB and he's highly regarded as a safety, not CB.
There's no reason OU shouldn't be getting top RB annually. Murray, outside of last year, continues to underwhelm.