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Posted (edited)
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In what may prove to be a milestone move for major Hollywood studios, Disney has decided to partner with OpenAI and invest $1 billion in the Sam Altman-run artificial intelligence juggernaut as well as ink a licensing deal that would allow users of its AI video creation platform Sora to create clips using iconic characters from Marvel, Pixar and Star Wars franchises.

 

Careening headlong into the abyss, civilization had a good run if a bit bumpy.

 

 

This Is Fine GIF by 100% Soft

https://www.hollywoodreporter.com/business/business-news/disney-to-invest-1-billion-in-openai-in-major-deal-that-boosts-sora-1236447942/

Edited by Michael Knight
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Posted
Just now, TwiceHorn said:

Well, they're also licensing their IP to OpenAI for an undisclosed sum.  

This is, presumably, what all IP owners want from AI.

 

The licensing deal is separate from their $1 billion investment. It's still hypocritical. Also, their licensing deal skirts around WAG royalties.

Posted (edited)
14 minutes ago, CumStainedJorts said:

The licensing deal is separate from their $1 billion investment. It's still hypocritical. Also, their licensing deal skirts around WAG royalties.

WAG?

I suppose their strategy is to be a "first adopter," that is to let AI freely use their content/characters to generate license revenue and/or promote the characters.  It wouldn't surprise me if the investment is tied to some sort of SEO to return Disney characters more often than any other licensed property, and certainly over unlicensed and presumably infringing characters/IP.

I'm not a big fan of AI and would probably prefer it if IP owners boycotted entirely and just kept suing.  But that's probably not commercially realistic.

Edited by TwiceHorn

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