https://www.mercurynews.com/2022/08/03/former-utah-ad-says-no-reason-to-jump-into-big-12-unless-the-goal-is-to-destroy-the-pac-12/
"...Asked specifically about the Utah administration’s preference, Hill offered:
“They all want to stay. They love the schools they’re associated with and the areas they recruit and play. Utah has a lot of alumni in the Bay Area. There aren’t alumni in Waco. Those things matter.”
Nor does Hill believe it’s essential for Utah to partner with rival Brigham Young, which is set to enter the Big 12 next year.
“They just need to play each other,” he said. “Do they need to be in the same league to do that? Maybe, but maybe not.”
Hill believes football should be treated as a separate business within college sports and will eventually feature a 48-team upper division. That bifurcation could happen in the next few years — or not for a decade.
Unless the Big Ten or SEC come calling, the 36 schools remaining in the Pac-12, Big 12 and ACC must recalibrate their strategy and beware of lifeboats that aren’t as sturdy as they appear.
“Their market is their market,” Hill said, referring to the media rights value held by any given school. “Arizona’s worth in the Big 12 is the same as it is in the Pac-12. The finances of moving won’t help anybody.
“What difference does it make if you’re getting $35 million a year in the Pac-12 versus $40 million a year in the Big 12? Either way, it’s not going to move the dial for you.
“The only benefit from switching is to destroy the other league.”
Hill isn’t convinced the Pac-12 must expand following the departures of USC and UCLA in 2024. The schools currently in the Big 12 could be difficult to poach because of the league’s bylaws, which feature a 99-year commitment...."