To be fair, part of the 3 hours is somebody actually playing the game. As in, the football parts between the story. They're not full games, they're more like offensive highlights (cause the main character is a QB, and the secondary character is his life long best friend and WR), but they still make up a huge chunk of the run time. you can pretty much skip to the last play of any of those sections, since only the last play is cinematic and relevant to the story. For example, the first time you see football game action is when the main character has to lead a comeback as a freshman in highschool off the bench down 21 in the 3rd quarter. From that point on, it's just normal madden video game, except the last play, which is all dramatic and cinematic and shit when the comeback is complete.
Without spoiling too much, the climax of the story is pretty awesome. It's kind of a bad look for Texas Longhorns fans, but it concludes at DKR and it's pretty awesome.