Agree with this completely. This is the next big revenue slot to fill once the playoffs are expanded. Currently when you look at these media deals, they only value conference games. Even if you go play another P5, er P4 it isn't factored in because, one, its a H/A usually so you only get half and, two, because it isn't consistent...its an outlier they can't measure.
That leaves 25-33% of the games undervalued. You can fix this by playing more conference games, or entering into a scheduling agreement. For instance if the new Big 16 and the SEC decide to play 8 conference games and two H/A's a year against each other, they'd have 12 P4 games on the schedule, providing value to both media deals, and maximizing the entire regular season.
Downside, you get rid of "tune ups"
But do something like this and a $60m media deal turns into an $80m one as fast as you can say Abilene Christian.