i feel like they had to misinterpreting what market data they were getting, or i'm clearly not the center of the universe that i think i am.
high school sports probably has its place on local sports radio. at 9am on a Saturday morning. or 7pm on a thursday night. not all over the station at all hours, unless the story is exceptional in some way. otherwise, if you cannot fill a day's worth of work with content featuring, in no particular order, the longhorns, austin fc (which, by extension, i guess, means some coverage of dallas and houston clubs also), the texas rangers, the houston astros, the dallas cowboys, the houston texans, the dallas mavericks, the houston rockets, the san antonio spurs, texas a&m shit, texas tech shit, and now new sec bullshit?
fuck's sake. content isn't the problem. it's either the buisiness model, or someone is stealing.
and, i guess, terrestrial radio and local tv is broken and no one seems to know how to fix it by trying to crowbar in as many low cost ads as possible.