While Musk has been outspoken about his desire to see political balance come to Twitter, I don't think he's going to seriously re-structure the business model, as he doesn't have to. And in fact, his #1 goal isn't political - but rather technical/autocratic:
Musk has been critical of Twitter’s failure to crack down on automated accounts – describing the bots earlier this month as the “single most annoying problem” on the platform.
The billionaire also slammed the bot problem during his recent appearance at a TED conference in Vancouver.
“A top priority I would have is eliminating the spam and scam bots and the bot armies that are on Twitter,” Musk said during the event. “They make the product much worse. If I had a Dogecoin for every crypto scam I saw, we’d have 100 billion Dogecoin.” https://nypost.com/2022/04/22/elon-musk-plots-twitter-changes-defeat-the-spam-bots-or-die-trying/ Two other points: 1) Musk is an exceptional "engineerish" person - Bachelors' both in Economics and Physics, PhD work at the UPenn (before he "dropped out" to become an entrepreneur). I think he knows social media platforms a lot more than people think. 2) His vision for Twitter I think isn't merely political - it's true exchange, free of any "diarrhea" of auto-shit and over-regulation. I think he knows those fields well, both from a technical perspective, and most of all now, from 20+ years of real experience. Five years ago the world was watching Tesla's problems and waiting for the final shoe to drop on it. But Musk made shrewd changes on the fly, and now it's without question the leading paradigm-changing auto company much as Apple was in the early 2000's with tech. I think he'll leave alone what isn't broken (which is probably the 80% of people on Twitter who don't post nor give any shits about politics) and streamline it and get rid of as much stink as possible. If this is his aim, I'm all for it. Edit: Just for fun I looked it up again, and according to this 2021 (May) Pew Research poll, only 9% of Twitter users identify themselves as "Often" political posters. Of the remaining 91%, 40% say "never," 30% say "rarely," and 20% say "sometimes." And - surprise - political posts are made more by Repubs than Dems. Anyway, the overwhelming majority of Twitter users do.not.care. about politics. And if you use the "movers and shakers" argument (i.e. influence), that doesn't scour at all into the company's bottom line. Musk is concerned first with finances, not politics. I think Musk's desire for Twitter is to be a true communal exchange, beyond politics, as very few Twitter subscribers post about, or give any shits, about politics (maybe people aren't so dumb after all!).