Just realize basketball is way more transactional than football. Even now. And football is very transactional. All things being equal then how the program presents itself is very important, so I don't want to say it's meaningless, but programs come in with huge NIL offers out of the blue in basketball all the time. Practically every top player is potentially Felix Ojo.
NIL endorsements have always been more lucrative in basketball than other sports. Think of the king of them all, Michael Jordan, who really shifted the whole endorsement deal into a higher plane.
Texas has a couple of well heeled boosters who are friends to the basketball program almost exclusively, so Texas has some firepower. But they're not Phil Knight level wealthy, or even Cody Campbell wealthy. It will be interesting to see how Miller is able to navigate all of this. This isn't his first rodeo, but the rules of the game are different now. Before it used to be the shoe companies and AAU affiliations were the primary thing to navigate. We've seen a couple of championship teams in the NIL era that did it by keeping guys on campus for a while rather than fielding an NBA first round draft pick at every position the way Calipari used to. Not that Florida or Houston didn't have any NIL dollars invested in their teams. They had a lot. But it's as much about managing the roster as it is getting every player you're after.