utah + byu builds a fortress at the northwest corner of the big12, like the black gate of mordor
colorado, arizona and asu can roll the dice if they wish, but there are plenty of people looking for a lifeboat in the east
take utah and boise state too, or if colorado wants to wallow in their misery, take colorado state
lock down every big market that you can
attack the #3 position because you're not moving up - take $10m less per year by sharing the wealth, and guarantee 10-15 years of stability
it is certain at this point that there will be big names in the west without a chair when the music stops
the 4 corners schools lock in the big12 as the solid #3
kstate, isu, are you listening? yes, klan aggy and purdue don't deserve to make twice what you do, but there is a time to consolidate and lock down what you have