If Athletic Departments are trying to figure out how to cover their budget while revenue sharing with the players, they are going to look for as many new sources of revenue as possible. Additional ads are just the beginning.
At their camps and campus visits, they use this device to measure the grip strength of all of their OL prospects. They give offers to the ones who are able to grab and hold the best.
There are lots of good Old Forester or Four Roses bourbons that are around $50, readily available, and a step above the mass batch ones. The OF1920 is great. So is Four Roses Single Barrel.
It's like they picked a player from 6 of the top 7 teams in last year's final CFP rankings, except they left off Washington, cause nobody knows anybody left on their roster. Or maybe that's a Washington player on the left with no name on his jersey.
Reminds me of when Turner Gill was head coach at Kansas, and implemented a "Not allowed to be in the presence of women after 10pm rule" and a "turn your cell phone in the day before the game rule". Like he was intentionally trying to keep away the talent.
Counterpoint. I live in Austin, and for 4-5 months a year it's fuck-your-momma, melt-your-face, kill-a-hobo-for-a-popsicle, fuck-this-fucking-bullshit hot.
He should have very little trouble picking up Collin Klein's offense, since it will be essentially the same as the Brian Ferentz offense he's used to playing in.
It also helps that we don't have to lock up a large percent of our NIL dollars trying to lure a QB.
It's like the NFL teams that spend $50M/yr on a QB and then the rest of their roster is shitty because they have to fit under the salary cap. Having local businesses fund Ewers & Arch gives us a huge advantage by allowing us to utilize the dollars elsewhere.