The final weekend TV ratings:
https://www.sportsmediawatch.com/college-football-tv-ratings/
Honestly- the B12 has properties, and is figuring out how to leverage them. OSU@CU: not bad at all. BYU game? They are like a Mormon Notre Dame and always have solid ratings.
The one that jumps out at me- KSU at ISU (Farmageddon) for 2 M viewers. Wow. If you are old enough to remember 30 years ago, that would have seemed incredible. Yormark, job number one is figuring out how to make that game happen every year.
The drag on the B12, frankly, is the Texas schools. Baylor hosting KU for the Bears’ 8th win? 412K. Eight win TT hosting WVU? 294K. Eight win TCU at Cincy? Streaming
It’s not just the B12 Texas schools. Cal at SMU, with the Ponies driving for the CFP: 228K (actually, this was how it was in the early 80s, with the Pony Express. No one watched).
The landscape is shaking out to be this: the Texas FBS programs left behind can help with recruiting. They’re not really moving the needle with viewers.