Very odd hostility about a pretty banal thing that isn't even hard to understand.
I think people here who have money they want to spend on paying players should find ways to do it. Burnt Ends is a good one. There are other ways to do it.
I'd think you want people to actually make an effort, right? Not sure what your goal is here.
If you're calling UT to have them walk you through the process then it might be a problem, but if all you want to do is hire a player to endorse a business it's pretty straight-forward and, if you've got people doing that legal side who know what they're doing, it can go pretty smoothly.
We need to do it better. We need to do it more. Most of us aren't in a position to sign someone to a $1M kombucha-endorsement contract (I'm certainly not), so we've got to get more creative and work together (again, hat-tip to Burnt Ends).
We, as a fanbase and institution, are new to this. We're learning. This is way outside our comfort zone after decades of not Playing The Game.