The amount of time and money Texas has wasted in producing an unwanted NFL-style gameday experience dominated by laughably cliched corporate schlock is ridiculous. Turn the volume down and replace the corporate bullshit with an authentic experience that effectively utilizes Texas' unique cultural identity. Merely replacing all of the tired classic rock with Texas artists would represent a massive improvement. There are so many legendary musicians from Texas yet we are be assaulted by fucking Journey? There are plenty of Texas rappers, pop stars, and country, blues and rock legends that could form an extensive playlists. They could put a little bio on the video boards regarding each artist to explain their Texas background. Why aren't we playing Going Down by Freddie King after sacks or Mind Playing Tricks on Me by Geto Boys after bad calls or Guess Who's Back by Scarface when we win a big game at home? This shit isn't hard.