Well, in pure speculation I think all this combined @Wulaw Horn point plus 5 other items potentially play into this never ending narrative.
First, aggie has hired HCs that for various reasons get the attention of media.
Next, they are always, constantly spewing propaganda about how much money they have and this appears to be supported by some of the coaching hires. Reporters mostly suck today and they aren't digging into the aggie budget. Also, they do actually have some money just none they can spend elsewhere due to the coaching choices.
Third, they rarely dip into a losing record. They are know for 8-4 for a reason. A big part of it is 3 of their 4 OOC are nobodies at their stadium, but again this takes looking at the receipts and sports Reporters are lazy.
Fourth, Texas is a football state, and I firmly believe writers will generate a rivalry/heel for plot when one may or may not exist in a competitive aspect. Perhaps a similar reality is true for Miami in football for Florida.
Finally, reporting sucks for the most part these days. If it isn't sponsored by someone, it's written to generate rage. Hate sells, it sells really well. So does envy. Social media influencers make billions off showing their great looks and "amazing life" and/or telling everyone why their lives suck.