this changes quite a bit for everyone, Texas just happens to have infrastructure in place where this is not that big of an issue. Donor fatigue is real, collectives have been folding left and right etc.
What's good for Texas or a non-issue isn't necessarily the same thing as saying it's something that overall makes the sport healthier. This clearly isn't a violation of Title IX by the spirit or letter of the law and they stretched revenue sharing to be assistance.
It is overall good for everyone if they can charge $5 per ticket for NIL and then just pay the players out of that fund, it's not bad for anyone. It allows for a healthy revenue distribution model that comes from the people that pay for the whole thing anyway, the fans.
Eventually it becomes impossible to justify 30M a year without a return, the return is obvious for an AD, they have revenues. Donors get nothing but warm and fuzzies for donating, and donating to a collective while it gets you LHF points, doesn't do much else in the way of "returns". This title xi ruling effectively makes it unsustainable for any schools except those with billionaires who have just endowed the NIL fund to succeed. It also makes collective bargaining extremely difficult, because you can just go do whatever you want with 3rd parties.
There's no way that UT is going to spend 10M on fb and mbb and then another 10M on womens sports NIL, it's a terrible use of funds and effectively makes the 20M settlement completely stupid. There's so much wrong with this ruling it's hard to even get started, but it does ruin a ton of plans for 2025 and it throws an enormous wrench in getting NCAAF into a well regulated state where you don't just have the NY Yankees effect.