TCU does NOT bring the metroplex. Tech needs to distance themselves from every school except Oklahoma State. And possibly Kansas.
I went to LinkedIn and pulled alumni by school for DFW and Houston metro areas. Tech has just about as many alumni in DFW as UT and also has a decent presence in Houston. That is beyond their strong position in the 2M population in the Panhandle and South Plains.
They need to be marketing to the PAC-10 that they give them:
A foothold in Texas for recruiting
Eyeballs in DFW and Houston
Central time-zone game times
Competitive teams in most sports
Improving academics
A very willing and motivated partner in Oklahoma State
Dallas + Ft Worth
142,027 – North Texas
110,037 – UT Arlington
76,036 – UT Dallas
63,992 – Texas A&M
47,212 – UT Austin
47,039 – Texas Tech
42,684 – SMU
31,061 – TCU
22,230 – Baylor
17,797 – OU
16,703 – Texas State
15,297 – OSU
11,319 – Arkansas
9,896 – Houston
8,091 – LSU
5,719 – UTSA
Houston
158,631 – Houston
84,608 – Texas A&M
52,535 – UT Austin
30,912 – Texas Tech
22,065 – Texas State
14,807 – LSU
12,337 – Baylor
9,986 – UTSA
9,016 – North Texas
8,650 – UT-Arlington
6,405 – OU
5,372 – OSU
4,280 – SMU
3,794 – UT Dallas
Houston would be vastly better than Baylor for a variety of reasons. The PAC-12 could do MUCH worse than a 4-some of Tech, Okie State, Houston and Kansas.