This can’t be stressed enough. I have a list of people (neighbors, friends) that I know are like minded politically, but aren’t as engaged as I am and might not even know there’s an election going on because there are a ton of elections. I text these folks to remind them about the election and send them the voter guide that I put together. I’ve had exceptional feedback from doing this. In one particular low turnout election, the state senator in my district was elected by a differential of 50ish votes. After the election I was talking to a buddy, who also happens to be the precinct chair where I live, and we were able to account for the entire differential from our personal texting efforts based on the feedback that we each received. Whenever I get down about national and statewide elections, I think back to this example of how we can still impact outcomes in our own communities.