I don't think The Return to Junction is a conscious choice. It's just one of the three Ur-myths of Aggiedom that they constantly return to in their futile attempts to fathom reality.
Most fans of even good teams know that, when all is said and done, it's just a football team and will have its ups and downs. But the Aggie football team is the repository for their collective sense of self. Sort of like an incompetent, hick Borg cube that strikes fear in the hearts of no one. So they are always seen though the lens of one of three Ur-myths.
1. The Flagship - When they have an okay run, they are THE program in Texas, always have been, and you better believe the sleeping giant has awakened.
2. Fucking Sips - When they are in a slump, everything is somehow the fault of Texas, the Sauron of mass media and the bringer of all things evil in life. (Note: can momentarily includes some co-font of evil if another program is denying them their rightful place in the sun, but they will always return to their North Star of hatred--Texas.)
3. The Junction Boys - When they are momentarily exhausted and can't face up to any more of their own futility, they're off amassing a lunch-pail collection of blue collar, tough, tough, TOUGH, fire-breathing junkyard dogs that soooooooooo fucking get A&M they are going to be unstoppable under Coach (Fill in the Blank). Fear the sleeping giant, you fucking sips!
The transitions can also be quite abrupt. For example, they often start a season as The Flagship, end it as Fucking Sips, then whipsaw back into The Junction Boys.
The 2%ers can't take over that shit hole soon enough.