I think Apple has lost the plot. Their big selling point used to be that their shit just works. My wife just got a new phone and it's been nothing but a headache. Transferring from the old phone, re-setting up our kid's watch, and re-connecting it to our HomePods were all giant fucking hassles requiring hours of her time. We ended up giving up and connecting the watch to my phone, and hard resetting our HomePods to start from scratch.
I also just took my phone in to get the battery replaced and the Apple Store experience is such a fucking beating. Make an appointment and you still sit around waiting. Then the girl put a hard sell on me to buy iCloud to backup because "replacing the battery might erase all the data". Fucking how is that possible? Just put in the goddamn battery, stop trying to sell me shit I don't want or need. We bought my mom a watch and you have to wait around for 20 minutes for the privilege of someone acknowledging you and taking your money.
That said, Google and Microsoft are privacy dumpster fires, and Windows 11 is a disaster, so it's not like we have anywhere to go.