Agreed. They are pretty much Cincinnati last year. Nothing special at all.
This "nothing special" team is the first Big 12 team to go 12-0 since the Longhorns did it in 2009. Someone was saying that no one will watch the Big 12 CCG but yet ESPN is going to bring College Gameday to Arlington this year rather than the other P5 CCGs. And as far as other stats which support national interest:
Featured on ESPN College Gameday 3x (Kansas, Texas, Big 12 Championship)
Featured on FOX Big Noon Saturday 2x (Tech, Baylor)
Broadcast nationally on ABC or FOX 7x (OU, Oklahoma State, Tech, Texas, Baylor, Iowa State, Big 12 Championship)
Faced 6 then-ranked Top 25 teams (OU, Kansas, Oklahoma State, K-State, Texas, and K-State)
Played as a ranked team 9x (since KU) and played in games where both teams were ranked 5x (Kansas, Oklahoma State, K-State, Texas, and K-State/Texas)
Been ranked in the CFP top 7 and discussed as a potential playoff team every week rankings were released.
Getting rid of the stagnating coaching staff from the past 4-5 years and bringing in fresh blood and ideas has made a huge difference, and I really don't see that changing in the next few years to come.