30 years ago, they would have been labeled "moderate Republicans." Of course, they can't run on that. They can't run on "they're Pepsi, we're Diet Pepsi," so they have to get all creative in their messaging to make it look like they're different from the Republicans while simultaneously staying at arm's length from the Bernies and AOC's of the world.
Right, they care about those things more than Republicans do, but that's like saying "the nicest guy in prison." But again, that's a very hard message to sell, which is why they look all convoluted and confused when they're really not. They just can't come out and say what they actually are. Republicans don't have that problem. They appeal to the absolute worst dregs of society and they're completely open about it, which is why they keep getting people to vote for them, which by definition is voting against their own interests...and even then, they still have to cheat like hell with all this gerrymandering, voting restrictions, coup attempts, et al.