Yeah, I am "porting" a response from a discussion on the dirt realignment thread, of note, the PAC is in far worse shape pertaining to media contracts in the mid 2020's:
I'd argue USC is "already" unhappy in PAC setup, as evidenced in articles of 1978 expansion of Arizona/Arizona State to PAC, the Trojans were headedout of the conference (with UCLA as well), if the PAC didn't expand to the east as USC wanted to expand in markets to the east, during tv negotiations of the time...
Money would be "significantly different" than now, for blue blood gridiron royalty as USC & Oklahoma in a league that compares well with B1G & SEC revenues...
All while keeping many historical/regional foes, vs that of OU v Purdue or OU v Minnesota in a B1G west "rivalry" game... Media rights may have burst unless a
party as FAANG gets involved, as FOX has already shown no interest in repurchasing 22 RSN's sold to DIsney (including OU 3rd tier)... This may be a "2 pronged"
strategy, in trying to help bolster the value of 14 schools FOX has 51% stake in 3rd tier network, to not continue drought of missing (ESPN owned) CFP invites...
Amazon may be a main competitor vs both ESPN/ABC & FS1/FOX, whom both heavily rely on an antiquated pay model, where consumers are leaving in droves:
As is, until mid 2030's, ESPN has ACC/*Notre Dame & SEC 3rd tier rights locked up in leasing deals, while FOX outrights owns most of BTN; would FOX look to add content as Oklahoma/Texas & USC, as shown from last weekends Dallas vs Los Angeles NFL game, there is a solid football market, in rebranded league... The arguments have already been bantered of USC going independent (in media), or joining the XII in a "merger" (in fan discussions):
Just as seen in battle of #RamsVsCowboys, between 2 most populated states in America; "there's eyeballs in them there hills", yes LA loves (winning) football..!