Well, my thoughts as a Sooner fan, is that I appreciate Oklahoma in the same league with many ol' rivals & THE biggest arch-rival in Texas..!
XVI (North) -
Washington
Oregon
California
Utah
Colorado
Kansas
Nebraska
Iowa State
XVI (South) -
Oklahoma
Oklahoma State
Texas
Texas Tech
Arizona
Arizona State
USC
UCLA
1 annual cross-divisional game as Oklahoma v Nebraska & Texas v California, from the opposite division on Turkey-day weekend +7 division foes...
Then rotate an additional 2 games each season from the other 7 northern foes (1 north foe is annual), that's 10 league games to sell to networks...
https://twitter.com/e0ppok/status/1315755936351485952/photo/1
It looks as if USC playing at 9am on the west coast is just fine, & Trojans could do the same in XVI/ get paid far more + keep old rivals too...
XII, as some have suggested, should look into revamp league, grow to XVI before 2025, as PAC brands can be had & 'Huskers want back in..?
Adding to that fact, the tv numbers for half of B1G is lackluster, (when not hosting tOSU/ UM/ PSU ect), & stadium attendance is lagging as well...
Nebraska could actually do better regaining old foes, sparking up the rivalry with Texas every 2 years, while Horns have both OU & USC annually...