Let's compare Sark to Elko on the same subjects:
a) Draft Picks
Sark: Focused on the process by stating why the lack of draft picks existed and how it would be resolved when he got here. He said there had been a lack of development around here, and he would prioritize players being developed. Now he emphasizes to his current players via the media that so-and-so worked hard and look at how he did in the draft. The result has been 10+ draft picks the last two years, and more to come without having to say it.
Elko: Response to aggy boosters bitching about Texas draft picks. "We will have 10+ draft picks this year," which implies that the players' talent is already a guarantee for success. Message to players via the media: "Hey, there are 10+ of us that will get drafted before we even play a down this year."
b) Winning:
Sark: His approach is process-based. He said, "We will institute processes based on who I am, and I will bring to the table lessons learned from mentors and mistakes and stay true to those processes. I rather fail then try to be something that does represent who I am". The result is two trips to the semis.
Elko: In response to aggy boosters complaining that Texas is getting lots of dishonest press that makes them seem like the flagship of our state. "Elko, we will be the premier program in college football." Message to players via the media: "Hey, we just have to show up, and we will be respected as the premier program in the country."
This is why aggy is aggy - they can't handle anything other than being told they're #1, regardless of the evidence, since they must live in a fantasy world. It permeates the entire culture, so even though their players have never won anything, they play and walk around as if they've won back-to-back championships. Ask the softball team - they never thought they could lose; they thought they just had to show up.