Recent updates from Mosseri
It’s important that people understand how their Threads posts perform, so we’re rolling out the ability to tap anywhere on a post to display its total view count. We’ve got more work to do, but I think this is a great first step in giving creators the some of the data they’ve been asking for.
The ability to limit who can quote your Threads posts is now available to everyone. You can allow quotes from everyone on Threads, only the people you follow, or disable quote posts entirely. I hope this will help keep Threads a more positive place and give people more control over their experience. If you’ve been using this feature, would love to hear your thoughts.
Quote control info: https://www.threads.net/@mosseri/post/C6O_DrvPIMv
Smaller creators historically haven’t gotten their fair share of reach on Instagram, and we want to change that. So we’re making some changes to how we rank recommendations to give smaller creators a better chance of breaking through. We are rolling this out slowly but hope smaller creators start to see the benefits over the coming months. I should clarify this does not apply yet to Threads, but we’re exploring bringing some of these ideas to Threads ranking as well.
I posted about some major changes to ranking that will affect both craters and aggregators this morning: we’ve started to replace a post that we’re recommending with the original one, if we can find it, and we are going to stop recommending posts from aggregators over the next few months. We doing plan to demote posts from any aggregators you follow. I should clarify we’re talking about exact content replication. So if you take someone’s photo or video and riff on it, maybe putting green screen video of yourself on top with your own commentary or making it into a meme with text, we consider that (mixed) original content.
Today on Threads, we’re expanding Hidden Words, which until now only were applied to replies, so you can filter out unwanted content from feeds, search, profiles, and post replies on Threads. We’re also testing ways to select who can quote you and the ability to mute notifications on your posts. I hope these features give you more control over your experience on Threads and help keep it a place for positive conversation. Let me know what you think, especially if you’re in the tests.
How hidden words work https://www.threads.net/@mosseri/post/C6O_LvgPtg1
We’re starting to test the *option* to archive posts with a small number of people. You can do this manually, for individual posts, or choose to automatically archive all posts after a certain period of time. If you want to make your post public again, you can always unarchive it whenever you’d like. I ran a poll white back and the resounding feedback was not to make this the default, so we’re gonna try it as an option.