I get some of the word thing that Dems get pegged with (even though to the point it is usually not the candidates themselves using them rather people in the "D orbit"). And it's not really the words themselves, it's the body receiving them and how unable to think critically about anything and or make everything personal.
Take "white privilege" for example. I'm a perfect example of somebody who, if they were a moron, could sit there and say, "What the fuck are you talking about?" Make it all about me and how I was a product of single-parent teacher, grew up in apartments, didn't have a lot etc. Personally, the "feels" isn't one of privilege. But yeah I'm smart enough to know that even though all that sucked, one of the things I did have going for me...I'm a white dude in America. Can I point to where exactly it helped me along my personal journey? Nah. But did it very likely help at points along the way? Absolutely, I can wrap my head around that.
Most people in similar circumstances....not so much. They just feel "attacked"
So the problem is most people are too stupid, selfish, etc for that level of discourse and so if you want to win you gotta adjust.