Look, not going to explain it all, just think back on recruiting for a while, who was doing it and who was dropping money into the program and you can probably figure out the basics. The specifics are irrelevant at this point.
Look at aggy, they have guys like sharp and buzbee who don’t have boundaries for what they think they can get away with. Just a couple high profile examples of the majority group (what’s the opposite of think?) that comprises their cult.
Wealth is transitory the further you go away from the top, and the newer wealth seems less risk tolerant. Older folks would be more apt to do things the old way while younger people are less wild, Wild West and more likely to delve into above board things like NIL.
It might surprise you how indifferent many of our older large donors are to winning compared to the average surly member. We still have a lot of generous alumni, but where UT could stand out is with a strong, well organized, well led NIL operation. Get the younger people interested with a plan that shows what we can accomplish and how.
Instead we started off trying to herd a bunch of cats Into a room so we could explain why they can’t chase mice.