I didn't say anything about it being new, and I'm not lumping anyone together. I'm talking about the usefulness of ideology to people with outsized levels of greediness operating in the political sphere. Now that libertarianism is less useful, conservative think tanks will look for other ways to convince the have-nots to vote against their economic interests.
I was aware of this philosophy, having read a bit about the Disraeli ministries after hearing Theresa May call herself a progressive conservative a few years ago. I also stumbled upon this article a few weeks ago: https://www.theamericanconservative.com/articles/why-not-progressive-conservatism/. There's much to take issue with in there, but this:
tells me that Progressive Conservatism is just another vaguely stated, enticing-sounding ideal that any moderately-talented, morally-unmoored hack can hail as their guiding principle as they carve out a career accomplishing nothing for the general welfare.
To me, ideology is useful in an educational setting, in teaching people how to think. Beyond that, it's mostly useful to sell books and candidacies. I don't care what any particular ideology says about an issue, I care about the effects of the policy choices to be made.
Now, as a persuasive tool in a debate or sales pitch, ideology is immensely useful in shifting the opinions of people who haven't investigated a subject or given a subject much thought. But it is appeal to the listener's ideology that's important, not my own.
I don't need to debate ideology to understand issues and how I feel about them, not there's anything wrong with those who do.