over the years, i've listened to 101x, 93.7fm and am.
i'd love to see a balance sheet for the business. i know terrestrial radio is dead, or at least that's the common misconception, i reckon. the fcc has done radio no favors in a podcast world, but the appetite for quality content is there, and has not at all abated. terrestrial radio suffers from the same issues as broadcast networks. an outdated business model. in both instances, they have run to the bottom of the barrel for local content (i'm pretty sure every local tv news station hires high school students as anchors) and pay them pennies and wonder why people aren't tuning in.
if i want a national show on an austin terrestrial channel, i'd listen to a podcast or a national show in my sirius subscription. i listen to local radio because i like locally based content.
the only show that seems to understand that is mornings with matt and bob and they seem to really be the only local morning show still around. and even so, i can't listen live, so i have to podcast it. evidently that doesn't count for their ratings? that's fucking stupid.
anyways.
tl;dr: the advert model for everything is broken and nobody seems interested in updating a century old business model for reasons.