Here's a borderline propaganda piece from Reuters last week:
https://www.reuters.com/world/europe/putin-is-master-all-he-surveys-russians-head-polls-2024-03-15/
Putin casts the war as part of an existential battle with a declining and decadent West which he says humiliated Russia after the Berlin Wall fell in 1989 by encroaching on what Putin considers to be Moscow's sphere of influence, including Ukraine.
That appeals to many Russians who are suspicious about the West's politics and intentions, if not its consumer goods. Top Kremlin officials, some sporting sweatshirts bearing the words "Putin's Team", speak openly of war with NATO.
Putin's approval rating is currently 86%, up from 71% shortly before the invasion of Ukraine, according to Levada Centre, a respected Russian pollster. Putin's rating also jumped during the 2008 war with Georgia and the 2014 annexation of Crimea from Ukraine.
Russian television and a sophisticated social media operation project Putin as a robust patriot and deride Western leaders such as Biden as weak, foolish and deceitful.
"For many Russians, who are partly inspired by propaganda but most importantly by their own inner convictions, Russia is in an age-old struggle with the West - and what is currently happening is an episode in this struggle," Alexei Levinson, head of sociocultural research at Levada, told Reuters.
"Those who express such feelings in our surveys consider themselves to be participants in some way in this struggle with the West. They are like soccer fans who imagine they are participants in the soccer match."