Falling further down the Loyalty Points ranking is inevitable unless you really open your pocketbooks for the categories other than Annual Fund Seat-related Gifts.
Using the Priority Points Calculator, I could donate $1,000 each to the Longhorn Excellence, Endowment Gifts, and Capital Projects Gifts ($3,000 total if my maths is right) to earn the 150 points necessary to regain the approximate ranking I had last year.
UT Loyalty Points punishes the truly loyal, longtime fans in favor of newer donors. I said 25 years ago that UT should have started indexing the annual contributions like aggy does (or was doing in the 90s) because Bellmont would eventually tire of giving people the same seats for the same old donation.
I have at one family member who has donated $5,000/year for 30+ years. If I donated $2,000 plus the $3,000 in my example above, I would pass them up in Loyalty Points while my cumulative giving would be way less. This has not gone unnoticed, and this family member vows to write UT out of their will. Even if they don’t, they won’t leave as much and won’t be playing the Loyalty Points game.
I know I won’t be playing. If I ever fall below the level necessary to get CFBP tickets or Texas-OU seats in the shade, I’ll probably just scalp tickets. I won’t give up my season ticket seats, though. That would be letting The Man win.