Meet the Slate Truck, a sub-$20,000 (after federal incentives) electric vehicle that enters production next year. It only seats two yet has a bed big enough to hold a sheet of plywood. It only does 150 miles on a charge, only comes in gray, and the only way to listen to music while driving is if you bring along your phone and a Bluetooth speaker. It is the bare minimum of what a modern car can be, and yet it’s taken three years of development to get to this point.
But this is more than bargain-basement motoring. Slate is presenting its truck as minimalist design with DIY purpose, an attempt to not just go cheap but to create a new category of vehicle with a huge focus on personalization. That design also enables a low-cost approach to manufacturing that has caught the eye of major investors, reportedly including Jeff Bezos. It’s been engineered and will be manufactured in America, but is this extreme simplification too much for American consumers?
If you haven’t seen the leaks and the reports of weirdly wrapped trucks hiding in plain sight, the Slate Truck is the first product from Michigan-based Slate Auto. Think “American kei truck” and you’re not far off. It’s a machine designed to be extremely basic, extremely customizable, and extremely affordable. Those are not your typical design goals, but then the Slate Truck isn’t the fruit of your typical design process.
What is a little less commonly known is just how expensive it is to paint those cars. Creating a facility that can reliably, quickly, and cleanly lay down a quality coat of color on automotive body parts is a complicated task.
By eliminating paint, and thus eliminating the paint shop, Slate’s manufacturing process is massively simplified. So, too, the lack of metal body parts. “We have no paint shop, we have no stamping,” says Jeremy Snyder, Slate’s chief commercial officer who formerly led Tesla’s global business efforts.
Vehicle factories tend to have high ceilings to make room for the multiple-story stamping machines that form metal body parts. Injection molding of plastic is far easier and cheaper to do in limited spaces — spaces like the factory that Slate has purchased for its manufacturing, reportedly near Indiana. “The vehicle is designed, engineered, and manufactured in the US, with the majority of our supply chain based in the US,” Snyder says.
The simplification goes simpler still. Slate will make just one vehicle, in just one trim, in just one color, with everything from bigger battery packs to SUV upgrade kits added on later.
“Because we only produce one vehicle in the factory with zero options, we’ve moved all of the complexity out of the factory,” Snyder says.
While most buyers will rightly fixate on the cost of the truck, the bigger story here might just be this radically simplified approach to manufacturing. “From the very beginning, our business model has been such that we reach cash flow positivity very shortly after start of production. And so from an investment standpoint, we are far less cash-reliant than any other EV startup that has ever existed, as far as I know,” Snyder says.
“At start of production, we will have coverage across the country for servicing your vehicle,” Snyder says. Snyder declined to say who will provide the service, but it seems reasonable to expect something along the lines of a Midas, Monro, Meineke, or perhaps some other nationwide service chain that begins with the letter M.
And finally, how can you buy one? It should come as no surprise that Slate will follow Tesla’s footsteps by offering direct sales. No nationwide network of dealerships is planned. Instead, a limited set of pickup centers will pop up as needed based on preorder data. Or, if you don’t mind paying a little more, home delivery will be available.
Preorders cost just $50 on Slate’s site, and deliveries are expected to start in late 2026. Slate hasn’t said exactly how much the truck will cost, only that it’ll be less than $20,000 after federal incentives — assuming those incentives are still in place in 18 months’ time.
The bigger question, though, is whether consumers will actually be into such a simplified vision of what a car can be. The Slate Truck is a rolling rejection of the current, bloated state of American motoring, but it’s consumer demand that’s driven the market down this dark alley. Are those consumers ready for a rolling digital detox?