15% price cut on current bike in advance of new version roll out.
https://www.cnn.com/2020/09/08/tech/peloton-new-products/index.html
Beginning Wednesday, its core bike will cost $1,895 — a $350 reduction — with the monthly financing rate dropping $9 to $49 a month. With a slightly more attractive price point, Peloton (PTON) wants to maintain its blockbuster year and enlist new members even as gyms across the United States reopen.
Peloton is also moving upscale with a new model, called the Bike+. For $2,495, the new bike has a larger screen to stream its classes, enhanced speakers and a new feature that automatically changes the resistance depending on the teacher's instructors. The screen can also be titled so customers can do complete workouts on the floor for its new total workout classes.
A new, full-body workout class that includes the bike and weights launches September 15. Existing members can trade in their working bikes for a $700 credit to use on the Bike+.