Transfer fees are going up across the board for several factors. Inflation of course is a big one, but increased regulation by the ATF (having to keep 4473's on hand indefinitely, etc.) and increased sales via the internet vs in shop sales are playing a role as well. It's kind of a merry go round for a lot of shops when they price guns much higher than the going rate on internet sites and lose sales because of it. So then they have to increase transfer fees to stay afloat. Of course, they could try and price their products competitively enough to keep people buying in the store versus ordering them online, but they can't all keep the inventory required to make the volume of sales needed to do that, especially in the current environment when even big box stores don't have a lot of the popular stuff. So not enough people even try to shop local. Best bet is to find a big local shop that has decent prices and can move the volume needed to offer low transfer fees or an FFL that runs their business out of their house as a side gig and sees internet sales as bonus money. Many of these places will offer discounts if you have an LTC.
But, yeah, $80 is basically saying they don't want to do it and screw you if you are looking for something hard to find that pretty much has to be ordered online.