Rumored to be worth $300M
https://gopsusports.com/news/2025/09/5/penn-state-adidas-partnership-2026
UNIVERSITY PARK, Pa. – Penn State Athletics and adidas have announced a transformational, 10-year partnership that will see adidas become the official footwear, uniform, apparel and sideline partner of the Nittany Lions.
This groundbreaking apparel partnership unites the Nittany Lions’ storied legacy of 84 national championships and 327 conference championships with adidas’ industry-leading innovation and vision. The union creates a commitment to elevating the student-athlete experience, enhancing fan engagement and expanding the reach of the Penn State brand. The agreement is effective July 1, 2026.
“Penn State Athletics has been blessed with incredible partners throughout our history, but today, we step into a bold new era,” said Patrick Kraft, Vice President for Intercollegiate Athletics at Penn State University. “From the field to the court, the mat to the pitch, this partnership goes far beyond uniforms, it is unlike anything else in the marketplace. adidas is making an unprecedented commitment to Penn State: delivering record investment in our department, groundbreaking NIL and marketing opportunities, and access to technology and innovation that no other program can match. This agreement sets a new industry standard, fueling championship performances, empowering our student-athletes to grow their personal brands, and creating unmatched platforms for them to shine on the national and global stage. Together, we’re building something that will transform what’s possible for Penn State Athletics and for every student-athlete who wears the Blue & White.”