Also....and this is very, very, very, very, very important: become comfortable, and right quick, with LYING. Lie big, lie little, lie everywhere in between. Lies are rocket fuel for outrage and thus energy and engagement.
"Donald Trump condemned puppies to die and laughed about it!"
"Trump is ending your Social Security!"
"Trump stole your retirement money and is building a secret island lair for pedophiles!"
Whatever. Workshop 10,000 such lies, then go with the ones that raise the temperature the most. Fight fire with fire. The ecosystem and rules have been established. For the love of God, stop pretending that ANY of the old rules still apply. The reason that the Dems keep getting hoisted on the standards of the old rules is because the Dems are the only fucking idiots who keep insisting that the old rules still exist and apply. The Dems are old aristocrat-built armies in fancy uniforms with feathered helmets marching in a straight line into machine gun fire. Fucking stop. The old way is over. Rules and norms are over. All that matters is winning, because unless you do that, you can't save a single fucking thing that matters.