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Posted
2 hours ago, Orale said:

https://www.nytimes.com/athletic/6500596/2025/07/21/college-football-program-valuations-rankings-2025/

1. Texas: $2.38 billion (projected price)

Three-year average football revenue: $183 million

The Longhorns routinely lead the country in revenue and were the only team to top $200 million in the most recent financial reports. No program came within $25 million of Texas in either of the past two years. The Longhorns haven’t won a national title since 2005 but made the College Football Playoff semifinals each of the past two seasons and are among this preseason’s top championship contenders. Add in the SEC brand, and Texas looks like the safest investment.

Our price tag makes the Longhorns comparable to the 2018 sale of the Carolina Panthers (almost $2.3 billion).

15. Texas A&M: $973 million
Average football revenue: $97.3 million

The Aggies have the rabid fan base and demographic upside to be higher. Money has also never been an issue at a program that paid Jimbo Fisher the biggest buyout in college football history (about $77 million). But we’re also considering wins and losses because of the money victories bring. Texas A&M is arguably the nation’s biggest underachiever with only four top-five finishes and one national title (1939) since the Associated Press poll began in 1936 and zero conference titles since 1998.

 

What's arguable about it?

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